Laying the foundations of good SEO: the most important tasks (part 1)

Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing search engine policies.

Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to come up with an effective SEO strategy, you can’t just start anywhere. You must prioritize tasks — from basic to advanced SEO — to succeed.

Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

Posted by MiriamEllis

Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.

Q: What happened?

The take-over of augmented and the future possibilities

The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards.

An 8-Point Checklist for Debugging Strange Technical SEO Problems

Posted by Dom-Woodman

Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing.

These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep.

ClickZ Enterprise SEO Tools Buyers Guide: Ahrefs Review

ClickZ, Search Engine Watch’s sister site, has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors.

The second guide in the series is dedicated to enterprise SEO tools.

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

Posted by randfish

When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday.