How to Prioritize Your Link Building Efforts & Opportunities - Whiteboard Friday

Posted by randfish

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.

The 5 Do’s of SEO for 2017

From its earliest days, search engine optimization (SEO) has been one of the most dynamic areas of digital marketing. Due to Google’s dedication to consistently improving user experience (by offering relevant search results to users quickly and accurately), SEO professionals should always be on the lookout for updates and changes. There is a problem, though.…

The post The 5 Do’s of SEO for 2017 appeared first on Majestic Blog.

How We Increased Our Email Response Rate from ~8% to 34%

Posted by STMartin

It's no secret that reply rate is the golden metric of email campaigns.

The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign's success.

The psychology of search intent: Converting moments that matter

Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world.

That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features are concerned. Users can now search images, social, video content, equations, geographic locations and much more, and each of these things impact a brand’s search ranking over all, for better or worse.

Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz

Posted by BrianChilds

SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry's best practices, tools, and processes. For several months we've offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits.

How can you successfully set up an efficient business blog on a very tight budget?

Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money).

How much would it cost to set up and market a business site? This is by far the most frequent question I’ve come across for years.

This quick checklist will answer your questions. Below I am giving yearly minimum expenses, but of course the less money you are prepared to pay, the more of your own time you will need to invest in figuring some of the tasks.

1. Setting up costs

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Posted by MiriamEllis

Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead.

1. There will be a major shakeup in local SEO ranking factors.

How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts.

So what is Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?

Data Studio: A brief recap