Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google. And in probably unsurprising news, John Lewis’ annual heartwarming Christmas ad is this year’s best performing yet.

The eight most important content marketing trends in 2017

Majestic to attend Digital Dallas Summit; 6th – 7th December

  Majestic to attend Digital Dallas Summit; 6th – 7th December   As we enter the month of December we start counting down the days until we return to the states and attend our last conference of the year. Dixon Jones, Mel Carson and Bill Hartzer will be attending The Digital Dallas Summit which takes…

The post Majestic to attend Digital Dallas Summit; 6th – 7th December appeared first on Majestic Blog.

Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday

Posted by randfish

Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool you. In today's Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process.

Are you using too many questions in your headlines?

It’s been said that there are no stupid questions. But are there stupid question headlines?

People ask search engines questions all the time. People are seeking answers to all kinds of questions. They want to know the who, what, where, when, why, and how on a variety of topics.

These types of pages also tend to rank well, get shared, and attract links. For example:

How much Twitter influence do the top 10 companies in the Fortune 500 hold?

The first Fortune 500 list was originally published in 1955 and since its creation; it has been one of the best indicators of the top corporations in the US. To those unaware of what the Fortune 500 is, the Fortune 500 is a list compiled by Fortune magazine raking the top 500 public corporations of…

Kevin Rowe: How One Customer Can Have a Big Impact on a Company's Online Reputation

Originally posted on www.rowedigital.com on 11/20/16

Years of work, extensive resources, and loads of money go into the making of a strong brand. But...

Read more: Seo, Reputation Management, Online Reputation Management, Business News

What is an exact match domain (EMD) and why does Google want to punish them?

In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them.

What is an exact match domain (EMD)?

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.

The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

Posted by lkolowich

It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to.