3 Tactics for Hyperlocal Keywords - Whiteboard Friday

Posted by randfish

Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people.

Hotel SEO: Five steps to optimizing hotel deals and listings

Effective SEO is important to the visibility of any hotel online.

To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).

SEO allows your hotel to improve in search engine rankings and display your website higher up in the SERPs. According to statistics from Chitika:

Local SEO & Beyond: Ranking Your Local Business in 2017

Posted by Casey_Meraz

In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy.

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important.

Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.

Proximity to Searcher is the New #1 Local Search Ranking Factor

Posted by Whitespark

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”

For example, take a look at the results I get for “plumbers”:


(Searched in an incognito Chrome browser on PC in Edmonton)

Check Fake News

You can use Majestic to check fake news. According to a 2016 survey conducted by Pew Research Centre, 62% of Americans get their news on social media. Social media has allowed the world to find out the latest news across the world as it happens and when it happens but unfortunately, this has been taken…

The post Check Fake News appeared first on Majestic Blog.

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

How to Prioritize Your Link Building Efforts & Opportunities - Whiteboard Friday

Posted by randfish

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.