Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture - Whiteboard Friday

Posted by randfish

Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.

Technical SEO checklist: a webmaster’s guide to on-page optimisation

Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.

This checklist will bring together a lot of already published content from the site in one place, and there will be links to more detailed guides throughout.

Earning the Link: How to Pitch and Partner with the 5 Publisher Personas

Posted by QuezSays

I stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger:

“We’ve had a recent policy change here, and we no longer offer followed links. It’s hurting our reputation and being flagged by Google."

Guide to Google ranking factors – Part 7: Site-level signals

Last week we published the sixth instalment of our complete guide to Google ranking factors.

It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating.

This week we move away from on-page content, and dive into site-level factors.


How Does Mining, Managing & Adapting Anchor Text Ratios Improve SEO?

Within the world of SEO there are seemingly endless elements and tweaks that can be made, not only to link building, but across the board, to move a website up the SERPs. In some cases, these are grouped into large boxes – on page, off page, technical etc. The reality is SEO should be much…

All Content is Not Created Equal: Comparing Results Across 15 Verticals

Posted by kerryjones

Are you holding your content marketing to unrealistic standards?

No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand, you first need to have realistic expectations for what content can achieve in your particular niche.

11 ways to raise your SEO click-through rate (infographic)

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

Loolwa Khazzoom: Get Your Website in Shape!

Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.

Seven ways to avoid content cannibalization

There’s currently a lot of discussion about how to improve your domain’s SEO.

Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization.

Google Search Index set to go ‘mobile-first’ within months

As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop.