Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations - Whiteboard Friday

Posted by randfish

At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.

Five common keyword research mistakes you need to avoid

Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make.

Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site.

1) Picking keywords that are irrelevant to your customers

How to make speed a core part of your traffic and conversion strategy

Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it.

If you can increase the speed of your site, traffic can increase and conversion can double.

Here I won’t just be talking about your website speed, but the overall “speed experience” of your online business.

12 video SEO tips to help improve your search rankings

Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings.

Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition…

NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro

Posted by Dr-Pete

From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I'm thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below:

Reaching Your Golden Influencers with Content Through LinkedIn Ads

Posted by WilcoxAJ

We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy.

We’ve all heard the gospel of great content being preached: "Just create great content, and the links will naturally come." While this may be true for brands with existing followings, it’s often a very different story for most SMBs.

Siva Yenneti: Houston SEO Tips for Keyword Research

Keyword research is an extensive and important part of the Houston SEO process. It's the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation.

Understanding how users, not algorithms, search online will help your SEO

Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.

Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization.

Google's Future is in the Cards

Posted by Dr-Pete

Google is constantly testing new design elements, but over the past few months they've been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here's an example of the basic change: