5 UX best practices for a search engine focused website

Irrespective of your industry, you rely on your website to build trust, build relationships, provide services, and sell products.

Proper SEO will draw customers to your website, thereby improving your search rankings while UX helps a visitor to locate the needed information on your website and helps in starting a relationship with your prospective customer.

MozCon: Why You Should Attend & How to Get the Most Out of It

Posted by ronell-smith

MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself

I remember my first MozCon like it was yesterday.

It’s the place where I would hear the quote that would forever change the arc of my career.

Marketing with intent: The combined power of SEO and content

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.

SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website.

6 CRO Mistakes You Might Be Making (And How to Fix Them)

Posted by lkolowich

You just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who visit that page see the original product page design, and half see the new, attractive design.

White Hat Outreach. Traffic. Theme and Trust. Scaling An Outreach Agency.

Connections. Relationships. Your personal life is full of them. You have family, friends, co-workers, neighbours

The post White Hat Outreach. Traffic. Theme and Trust. Scaling An Outreach Agency. appeared first on Majestic Blog.

Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday

Posted by randfish

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.

How to create influencer-targeted content - Whiteboard Friday