SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday

Posted by randfish

In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand.

How to get mobile SEO for voice search right

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018.

How can marketers take action today to tap into two of the most important trends in the industry?

Artificial intelligence and machine learning: What are the opportunities for search marketers?

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory?

The explosion of big data has meant that humans simply have too much data to understand and handle daily.

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

Posted by bridget.randolph

We’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends.

But there’s also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your site is mobile-friendly, will that be good enough?

IS THIS GOING TO BE ANOTHER MOBILEGEDDON?!!

How to Rank in 2018: The SEO Checklist - Whiteboard Friday

Posted by randfish

It's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too.

The Very Best of the Moz Blog 2017: Our Top 50 Posts

Posted by FeliciaCrawford

Now, I know we technically have a few days left in 2017, but I'm ready to dive head-first into a fond, full-blown retrospective. Each year we look back on what we've published, compiling and sharing the pieces you liked best. Normally we divvy it up via various metrics: traffic, 1Metric score, total thumbs up, total comments, the best of YouMoz, and so on and so forth. This year, however, we're doing things just a little differently.

Mozzy Good Wishes to You & Yours!

Posted by FeliciaCrawford

As the long holiday weekend draws to a close and we prepare to welcome a brand-new year, we at Moz just want to thank you all for a wonderful, fulfilling year on the blog. Your colorful commentary, delightful debates, thrilling thumbs-up, and vivacious visits have made the past twelve months sparkle and shine (and with that, I'll bid the alliteration adieu).