Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

Posted by randfish

Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

What is HTTP/2 and how does it benefit SEO?

The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?

Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany

Apple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?

Amazon SEO: A guide to improving your rankings on Amazon

Did you know that more than 50% of online shoppers turn to Amazon to begin product searches?

“Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.”

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages.

But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated.

Think of your audiences as hunters and gatherers. They’re constantly scanning and searching online for what they need. And most of the time they don’t find it.