How to scale your business internationally on search engines

Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market.

However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market.

Considerations and research

Is it the right time to go international? Is there a need to go international? This very much depends on your focus for the future and the current needs of the business.

How to achieve off the charts off-page SEO that will boost traffic

When you think about improving your SEO, what’s the first thing that comes to mind?

Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way.

JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

Posted by alexis-sanders

Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank.

The most important questions for an SEO relating to JavaScript: Can search engines see the content and grasp the website experience? If not, what solutions can be leveraged to fix this?

FundamentalsWhat is JavaScript?

When and How to Use Domain Authority, Page Authority, and Link Count Metrics - Whiteboard Friday

Posted by randfish

How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today's Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work.

How to optimize for Google’s featured snippets

Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions.

But what is a Google featured snippet? And does this SERP manipulation really work?

What exactly is a Google featured snippet?