Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year!
While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.
Why is seasonal traffic so important?
Posted by randfish
"Those who do not learn from history are doomed to repeat its mistakes" — it's a quote that's actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized.
Here’s a fact: effective SEO results require hard work and effort.
Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake.
Not only do you need to carefully plan and execute your strategies, you also need to be on the lookout for changes in algorithms and other tweaks.
The human brain has evolved to instantly recognize images.
Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses. We can look at a picture, and in 13 milliseconds or less, know exactly what we’re seeing.
But creating technology that can understand images as quickly and effectively as the human mind is a huge undertaking.
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users.
Google has been testing the new Search Console for some months now, with a select number of users given early access to the beta. We’ve had sneak peeks at the slick, clean interface, and heard about some of the notable additions, such as the much-vaunted 16 months of historical search data now available to SEOs.