Posted by randfish
Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today's Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time.
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs.
Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase.
Posted by BrianChilds
There's a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients.
A recent Incapsula survey on Bot activity helped me to bring together a combination of thoughts about why crawling smarter is so much more important than crawling faster. Incapsula have been running the report for several years now. Novices and some experts alike may be alarmed to note that only half of your web traffic is…
Posted by FeliciaCrawford
Last week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that's this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research.
Majestic has the biggest link index on the planet. This month it rose 27% to over 6 Trillion "seen" URLs.
The post Biggest Link Index Hits New Highs with Historic Update appeared first on Majestic Blog.
Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings?
When done well, content marketing can contribute to boosting a site’s position in search rankings.