7 quick ways to use content marketing to boost search ranking

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings?

When done well, content marketing can contribute to boosting a site’s position in search rankings.

Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

Posted by MichaelC-15022

When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site's ranking downward, AKA a penalty.

Rankings Correlation Study: Domain Authority vs. Branded Search Volume

Posted by Tom.Capper

A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today.

Better Alternatives to "Expert Roundup"-Style Content - Whiteboard Friday

Posted by randfish

You may be tempted to publish that newest round of answers you've gotten from industry experts, but hold off — there's a better way. In today's Whiteboard Friday, Rand explains why expert roundups just aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.

Your Daily SEO Fix: The Keyword Research Edition

Posted by FeliciaCrawford

Back in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You're an incredibly intelligent, friendly, inquisitive bunch, you know that? It's humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking.

New functionality: Compare backlinks of 10 competitors

Majestic is always looking for ways to improve usability and provide you with more data. Therefore we have made a few tweaks to our site, including comparing up to 10 competitors backlinks, providing you with more data on the summary page and a few other interesting changes. Site Explorer Summary Page: The summary page in…

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