7 ways Travel Tripper uses Majestic to help Hotels win the Direct Bookings Battle!

When it comes to e-commerce, the hotel industry is a unique one. The goal, of

The post 7 ways Travel Tripper uses Majestic to help Hotels win the Direct Bookings Battle! appeared first on Majestic Blog.

How to Write Marketing Case Studies That Convert

Posted by kerryjones

In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.

Specifically, I’m talking about case studies.

Knowledge Graph Eats Featured Snippets, Jumps +30%

Posted by Dr-Pete

Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence.

Which of My Competitor's Keywords Should (& Shouldn't ) I Target? - Whiteboard Friday

Posted by randfish

You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

How to use Majestic to find out insightful data about Twitter – Part 2: Hashtags

Whilst it has always been on a keyboard, the hashtag was one of the lesser

The post How to use Majestic to find out insightful data about Twitter – Part 2: Hashtags appeared first on Majestic Blog.

Smart shopping season checklists: Mobile and desktop, content and SEO

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year.

Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience.