Better Alternatives to "Expert Roundup"-Style Content - Whiteboard Friday

Posted by randfish

You may be tempted to publish that newest round of answers you've gotten from industry experts, but hold off — there's a better way. In today's Whiteboard Friday, Rand explains why expert roundups just aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.

Your Daily SEO Fix: The Keyword Research Edition

Posted by FeliciaCrawford

Back in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You're an incredibly intelligent, friendly, inquisitive bunch, you know that? It's humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking.

New functionality: Compare backlinks of 10 competitors

Majestic is always looking for ways to improve usability and provide you with more data. Therefore we have made a few tweaks to our site, including comparing up to 10 competitors backlinks, providing you with more data on the summary page and a few other interesting changes. Site Explorer Summary Page: The summary page in…

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SEO Rankings Drop: A Step-by-Step Guide to Recovery

Posted by KristinaKledzik

A few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong: Did I or my team unintentionally mess with internal link equity? Did we lose links? Did one of Google’s now-constant algorithm updates screw me over?

Emoji appear in Google AdWords ads titles

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.

We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks. As such, any gains to be made from using emoji were very short-term.

However, there is cause to believe that this time round, they could be here to stay.

The 4 Don’ts of SEO for 2017

In this follow up to my first article, “The 5 Do’s of SEO for 2017”, I list four don’ts of SEO for 2017 so you can polish your site in expectation of pending changes. Eliminate all the don’ts before Google’s updates roll out and tank your ranking. So, let’s dive in! SEO Don’ts for 2017…

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Infinite "People Also Ask" Boxes: Research & SEO Opportunities

Posted by BritneyMuller

A Glimpse Into Google's Machine Learning?

You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search... maybe you're interested in exploring these too? Kick off your shoes, stay a while!”