A forward-looking history of link building

Link building is still one of the most important aspects of SEO.

When other websites link back to your website, Google interprets this positively. Just how positively, nobody is sure.

The fact remains, you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes them so important?

To fully understand, we must take a trip back in time to 2005 when SEO professionals had the carpet pulled out from underneath them.

The Jagger update

The Website Migration Guide: SEO Strategy & Process

Posted by Modestos

What is a site migration?

A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX.

Ranker: How to make a Google algorithm-proof website

Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”.

Still, surely there’s no such thing as a website that’s never impacted by Google algorithms, right? As long as your site is indexed by Google, it’s at the mercy of the algorithms that Google uses to determine website ranking, all the more so if you happen to rely heavily on organic search traffic for your business.

30 ways to market your online business for free

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure.

With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out.

However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share our top tips for how to market your online business for free – 30 different ways in fact. Here goes…

1.   Capture email data

Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

Posted by andrewchoco

Picture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this:

(Actual screenshot of the client I audited)

The #1 Reason Paid Ads (On Search, Social, and Display) Fail - Whiteboard Friday

Posted by randfish

Pouring money into a paid ad campaign that's destined to fail isn't a sound growth strategy. Time and again, companies breaking into online ads don't see success due to the same issue: they aren't known to their audiences. There's no trust, no recognition, and so the cost per click remains high and rising.

In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped in and outlines a solution to make those paid ad campaigns worth the dollars you put behind them.

The 5 SEO mistakes holding your ecommerce site back right now

Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry.

While many fundamentals are the same, ecommerce, especially of the marketplace variety, introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of website

Let’s talk about 5 SEO mistakes that could be holding back your ecommerce site as we speak.

1. Duplicate content

How to Diagnose SEO Traffic Drops: 11 Questions to Answer

Posted by Daniel_Marks

Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so.

Is it just normal noise?

Before you sound the alarm and get lost down a rabbit hole, you should make sure that the drop you’re seeing is actually real. This involves answering two questions:

A.) Do you trust the data?

15 actionable SEO tips to improve your search rankings

Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience.

Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.