Steve Olenski: A 5-Step Guide to Switch from SEO to PR and Vice Versa

Are you ready for a career change and you're considering making the switch from SEO to PR or vice versa? If you are, do you find yourself wondering if you'll find success in making the switch?

Read more: Seo Marketing, Seo, Pr, Public Relations, Business News

Evaluating Digital Advertising Paths at Scale

Our tools can be used to help you increase organic traffic, optimise Pay Per Click Campaigns and spot online trends so that your website not only performs better within website rankings, but you can focus your social strategy and online marketing in a more targeted fashion. The data we provide includes link information about anchor text, […]

5 Most Important Takeaways From the Link Building Survey 2014

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.

10 complimentary tickets for Share 14 event in San Francisco; August 20th-22nd

We’ll be attending Share 14 BrightEdge this year, and as well as helping to provide the Wi-Fi, we now have ten complimentary event passes to give away. Tickets will be handed out on a first come, first served basis. So if you would like to register on or before July 31st please email [email protected] for […]

Unraveling Panda Patterns

Posted by billslawski

This is my first official blog post at Moz.com, and I'm going to be requesting your help and expertise and imagination.

I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify sites as parked domain pages, content farm pages, and link farm pages. You're probably better at this now then he was then.

Here's Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA

Posted by willcritchlow

A few years ago, I wrote a
post on my personal blog about MBA courses. I have a great deal of respect for the top-flight MBA courses based, in part, on how difficult I found the business-school courses I took during my graduate degree. I'm well aware of the stereotypes prevalent in the startup and online worlds, but I believe there is a lot of benefit to marketers having a strong understanding of how businesses function.

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

Posted by randfish

By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!

For reference, here's a still of this week's whiteboard!