Dixon Jones to attend SearchExchange event

Next week Dixon Jones will be taking to the skies and heading for Charlotte, USA, for an Internet Marketing Conference. The event which runs from July 28th – 30th will bring together digital marketing experts to discuss strategy and suitable business techniques. Speaking on day 1 of the conference – which will be specifically Pay […]

The post Dixon Jones to attend SearchExchange event appeared first on Majestic SEO Blog.

Tyler Collins: SEO Web Design: Plan For Never-Ending Updates

SEO strategy is an ongoing project that must constantly be redesigned, tweaked and fixed to meet changing circumstances in the market and on the web.

Read more: Web Design, Search Engine Optimization, Seo, Orange County, Business News

Dear Google, Links from YouMoz Don't Violate Your Quality Guidelines

Posted by randfish

Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published.

Here's a screenshot of Scott's reconsideration request:

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

Posted by evolvingSEO

The perception of success

The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?

I think it depends on perception.

The optimist might see this:

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(This also might be what you put in reports to your boss) :)

Calculating Estimated ROI for a Specific Site & Body of Keywords

Posted by shannonskinner

One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword targeting.

In this post, I will walk through that process, so hopefully you can do the same for your clients (or as an in-house SEO to get buy-in), too!

Overview

22nd July webinar: Agencies Can Supercharge their Link Building

Good news – Following a lot of requests and a high demand to run this webinar again, we have once more teamed up with PageOnePower to host a webinar for everyone interested in supercharging their link building efforts and getting the most from Majestic SEO. The webinar will take place Tuesday 22nd July at 7pm […]

The post 22nd July webinar: Agencies Can Supercharge their Link Building appeared first on Majestic SEO Blog.

How to Prove ROI Potential of Content Campaigns - Whiteboard Friday

Posted by iPullRank

We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it'll be worth it? In today's Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it.

For reference, here's a still of this week's whiteboard!

Video transcription