Backlinks = Rankings, Rankings = Traffic – Deal With It

Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years.

Two Links, Different Anchor Text, Same URL: Does it Matter to Google?

In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text.

What Search Strategists Overlooked in the New York Times Leaked Innovation Report

The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years.

Jon Rognerud: 8 Easy Ways Small Businesses Keep up With Technology

Are you struggling to post to social media, even though you know that it's the right thing to do for your business? You're not alone; many people find that having a social media presence for their business can take hours away from actually running their company.

Did Your Manual Penalty Disappear? It Probably Expired

Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?