The Future of Link Building

Posted by Paddy_Moogan

Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it's getting harder doesn't mean that it's dead.

What does the future hold?

I'm going to talk about links, but the truth is, the future isn't really about the links. It is far bigger than that.

Panda 4.1: The Devil Is in the Aggregate

Posted by russvirante

I wish I didn't have to say this. I wish I could look in the eyes of every victim of the last Penguin 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell them that Google pulled a fast one that no one saw coming. But I can't.