The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.

5 Hacks for Creating and Promoting the Right Content

Posted by Paddy_Moogan

In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 

1. How to verify you have a good idea

We’re sponsoring LDN: Digital Summer Party – 18th September

Next week we’re joining London’s Digital Summer Party on the 18th September. Taking place in Pennington, the event expects an audience of over 60,000 people combined – a mixture of developers, designers, entrepreneurs, marketers, and investors alike. They’ll be some Majestic SEO goodies being given away, plus Dixon Jones and I will be networking should…

We’re sponsoring LDN: Digital Summer Party – 18th September

Next week we’re joining London’s Digital Summer Party on the 18th September. Taking place in Pennington, the event expects an audience of over 60,000 people combined – a mixture of developers, designers, entrepreneurs, marketers, and investors alike. They’ll be some Majestic SEO goodies being given away, plus Dixon Jones and I will be networking should […]

Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday

Posted by gfiorelli1

I'm not so sure it's correct to say—as is so common lately—that today's SEO is a new one, especially with regard to on-site SEO.

Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc.

We should talk instead of a new emphasis we must give to some factors as old as SEO itself.