Keyword Research and Targeting Without Exact Match - Whiteboard Friday

Posted by randfish

Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today's Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.

For reference, here's a still of this week's whiteboard!

Video Transcription

Advanced Link Training Seminar in Dallas, September 25th

Do you want to know the difference between anchor links, branded links and image links? How you can identify lost links to your website? Or simply which links you need to disavow with Google and which links are best to disavow with Bing? If you want to know the answer to any of these questions, […]

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"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

Posted by Isla_McKetta

In a post-Hummingbird world, we all know content matters. But many SEOs are still trying to work around this update because we think we don't have the tools to gauge content quality.  If you've said, "I'm not a writer," or, "How do I know what will resonate with my audience?" And even, "Content is hard and takes time; do I
really have to?" You might be suffering from content anxiety.

Content quality anxiety can come in many forms: