Ever wondered what that little gear icon next to your backlinks actually does? Wonder no more! The gear icon is designed to help you take specific domains or URLs through to a different tool without having to stop what you are doing, exit the current tool, then find the new tool to use and so […]
Posted by Cyrus-Shepard
The folks at Groupon surprised us earlier this summer when they reported the
results of an experiment that showed that up to 60% of direct traffic is organic.
In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That's crazy talk!
Of course, we knew we had to try this ourselves.
Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time.
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming from organic search.
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
Posted by Eric Enge
It's hard to foresee a lot of benefit to your hard work creating content when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it.
Posted by MarkTraphagen
Most of us who work in content marketing have felt the strain that scaling puts on our efforts. How on Earth are we supposed to keep coming up with great ideas for new pieces of content? The answer is, in some sense, all around us. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows us how to see the world in a different way—a way that's chock full of content ideas.
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a "partial recovery."