MozCon 2018: Making the Case for the Conference (& All the Snacks!)

Posted by Danielle_Launders

You’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously downloading anything and everything you can scour from Slideshare.

But there’s a problem: conferences cost money, and your boss won’t even approve a Keurig in the communal kitchen, much less a ticket to a three-day-long learning sesh complete with its own travel and lodging expenses.

How (and Whether) to Invest in and Structure Online Communities - Whiteboard Friday

Posted by randfish

Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What's the hitch?

The SEO’s essential guide to web technology

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers.

That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and IT professionals of various types. These are the folks who write the code and/or generally manage the underlying various web technologies that comprise and power websites.

Three SEO issues that your SEO report needs to include (but you probably overlook)

Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice.

I’ve seen hundreds of SEO reports throughout the years and I often have hard time walking out with a good plan of further action when it comes to making a website better optimized.

Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings

This might come as an utter shock, but not everyone on the web plays by the rules.

The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back.

All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to its audience – and to reward accordingly with higher search rankings – also include mechanisms to suppress sites that do a poor job at offering relevant, useful information.

How to Deal with Fake Negative Reviews on Google

Posted by JoyHawkins

Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.

4 local SEO strategies for small and medium businesses

For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.

Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines.

How can you determine your website’s authority, and what can you do to improve it?

One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA).

The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority.

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfran

What does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search?

We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone.

How videos generate quick SEO results

In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer.

But he couldn’t have foreseen the kind of content that would dominate the online space: video.

Videos have a hegemonic online presence.

But, why video?

People are more inclined to watch a video. Do this little experiment: