The Lazy Writer’s Guide to 30-Minute Keyword Research

Posted by BritneyMuller

You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of.

BUT, you’re not leveraging keyword research to your advantage!

The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking still blows my mind!

Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch.

Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking action.

A Beginner’s Guide to Marketing Automation

Posted by Angela_Petteys

To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe.

5 essential aspects of technical SEO you cannot neglect

Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute.

Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum.

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Posted by NickRebuildGroup

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well.

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

Posted by randfish

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up.

Google Posts: Growing under the radar

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely.

Google have now rolled out their Posts function for small businesses with a Google My Business account.

No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the difference between Google My Business and Google+, which can lead to some serious head scratching.

Delightful and Majestic Win Best Technology Content Marketing Award for #MajesticInSpace Campaign

We are beside ourselves with delight to announce that we’ve won our first ever industry

The post Delightful and Majestic Win Best Technology Content Marketing Award for #MajesticInSpace Campaign appeared first on Majestic Blog.

Tips on how to recover lost rankings after Google’s latest update, better known as “Fred”

Every Google update has winners and losers, algorithm updates are a cornucopia of surprises. As

The post Tips on how to recover lost rankings after Google’s latest update, better known as “Fred” appeared first on Majestic Blog.