Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the internet.

Plus, a new study has revealed that 63% of top-ranking websites use keywords in their URL, and Bing has a new function that allows you to filter restaurants by Pokéstop.

How will Google’s new ‘Ad’ label impact marketers?

Aren't 301s, 302s, and Canonicals All Basically the Same? - Whiteboard Friday

Posted by Dr-Pete

They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today's Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated by Google.

Study: How valuable is it to have keywords in your domain URL?

There have been a number of debates over the years about the SEO value of having keywords in your domain URL.

In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”.

Mastering Google Search Operators in 67 Easy Steps

Posted by Dr-Pete

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Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit like learning chess, though. It's easy to memorize how each piece moves, but that's about 1% of your path toward mastery. I know that the pointy-hat guy in chess moves diagonally, but that doesn't mean I'm about to take on Kasparov or Deep Blue.

How will Google’s new ‘Ad’ label impact marketers?

Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.

This white label with green text and a green outline will replace the green label that was launched in June 2016.

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Posted by kerryjones

Do your link building results look something like this?

  1. Start doing outreach
  2. Get links
  3. Stop doing outreach
  4. No more links

Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach.

Finding inspiration for a non-profit campaign with Majestic

Occasionally, I get emails from people asking me about nonprofit and government sites and whether there are any particular ways to use Majestic for promoting such sites. I do have some experience working in the nonprofit sector – I worked full-time for a nonprofit for 12 years in my early career and have since done…

3 Tactics for Hyperlocal Keywords - Whiteboard Friday

Posted by randfish

Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people.

Hotel SEO: Five steps to optimizing hotel deals and listings

Effective SEO is important to the visibility of any hotel online.

To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).

SEO allows your hotel to improve in search engine rankings and display your website higher up in the SERPs. According to statistics from Chitika: