"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolph

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that "SEO is too hard to stay on top of... it’s always changing" was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.

Fighting Review Spam: The Complete Guide for the Local Enterprise

Posted by MiriamEllis

It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales.

Semantic Search: What it Means for SEO in 2017

The combination of semantics (the science of meaning in language) with search engines that process billions of queries seems a very natural one.

Semantic search has been effective, too; by understanding the intent of a query and the context of the user, the accuracy of results on search engines like Google and Bing has increased significantly.

SEO for Copywriters: Tips on Measuring SEO Impact - Next Level

Posted by BrianChilds

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he's back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up!

Five important updates to Google semantic search you might have missed

What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search.

Or as Alexis Sanders very eloquently explained it on the Moz Blog,

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag - Whiteboard Friday

Posted by randfish

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid.

How "Message Match" Can Lift Conversion Rates by 212.74% [Case Study]

Posted by bsmarketer

Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate).

Smart or dumb?

7 subtle on-site issues no SEO should miss

Your on-site SEO could be broken without you realizing it.

We all know some of the basics. Content is king. Users come first. Avoid thin content, keyword stuffing, above-the-fold advertising, etc.

But not all on-site SEO issues are so obvious.

Here are seven on-site issues that are very easy to miss.

1. Excessive listing (Not, not this kind)