Should SEOs Care About Internal Links? - Whiteboard Friday

Posted by randfish

Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday.

Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these.

In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month.

What does Google’s “Project Owl” mean for search and fake news?

Have you heard of Google’s “Project Owl” yet?

If not, then you’re in for some fun, because this is a hoot.

Let’s start at the beginning.

Fall of 2016: Trump gets nominated to the presidency.

Still in fall of 2016: All around the world, people are asking “WHO? WHAT? HOW?” That’s when researchers found that American voters were influenced by misinformation on the internet.

The world is completely distressed. They demand that 1) someone be responsible and 2) for them to take action and fix the ‘fake news’ problem.

It's Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It's not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree.

Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

Posted by rjonesx.

Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right?

Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete

It's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers.

Location Data + Reviews: The 1–2 Punch of Local SEO

Posted by MiriamEllis

localseocombo.jpg

My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life to writing 932 reviews on Yelp (932 reviews x @15 minutes per review).

Blog Post Ideas: Maximize Your Reach with the Right Topics - Whiteboard Friday

Posted by randfish

With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today's episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start.

International SEO: 5 ways to scale performance

The digital revolution has truly become a global phenomenon.

In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of the population —  leaving plenty of room for growth.

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

Posted by jocameron

Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction.

I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level.