International brands have their work cut out for them. Building a consistent brand experience across multiple continents and to audiences that speak different languages is no easy task, and the process of translating individual pages from one language to another is time consuming and resource intensive.
Unfortunately, much of this work can go to waste if the right steps aren’t taken to help search engines understand how your site has been internationalized.
Posted by alexis-sanders
SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots.
This article seeks to answer the following questions:
When it comes to optimizing website content, there’s typically a lot of talk about the importance of choosing the right keywords and drafting compelling headlines – but the impact of meta descriptions on a website’s on-page SEO too often goes overlooked.
While you may think you have ticked all the boxes to boost visibility of your ecommerce site, the absence of an accurate meta description might just be costing you traffic and sales.
Posted by sergeystefoglo
The topic of faceted navigation is bound to come up at some point in your SEO career. It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week's Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters, then dive into a few key solutions that can help you tame it.
Using latent semantic indexing (LSI) keywords – terms and phrases that are similar or related to the target keyword of a webpage – in that page’s content can be highly, highly advantageous to your SEO results.
Posted by HayleyBowyer
Your tweets haven't gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you're hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them.
Yes, that’s right — the MozCon 2018 Video Bundle is here and we can’t wait share it with you!
Migrating your website is never an easy task. It requires a lot of careful planning and execution. Even though migration can be hard, if done right, it can open up new opportunities and also solve the problems that you were having with the old hosting platform.
An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: