The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links - Whiteboard Friday

Posted by randfish

Without a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid base and earn yourself links.

Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”.

It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines?

However, unless you’ve been a conspiracy theory style recluse for the last two decades, you will have noticed that China is a country with a rather large amount of people, and this comes with new opportunities.

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success.

Google Search Console: What the latest updates mean for marketers

Google Search Console has long been a go-to platform for SEOs on a daily basis.

It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content.

How to optimize featured snippets for voice search

SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself.

One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has meant that the way in which people are searching for information online is changing dramatically.

How to Diagnose Pages that Rank in One Geography But Not Another - Whiteboard Friday

Posted by randfish

Are you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.