Posted by Jackie.Francis
In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we've invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved.
Chances are you’d not have waited for this page to load had it taken a second or two longer.
That’s the truth – users expect web pages to load pretty much as soon as they click on a hyperlink.
Slow loading web pages can become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. Here are some numbers to put things in perspective.
Posted by MiriamEllis
It's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of the year ahead, with local search marketing predictions from Moz's Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local.
WOMM, core SEO knowledge, and advice for brands both large and small
Where is the biggest opportunity in marketing at the moment?
According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search.
With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks.
Since then, Google has released several research papers that elaborate on the complexity of measuring search quality due to their evolving nature.
Posted by Dr-Pete
Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs):
Over the past decade SEO has been growing into its position as a critical marketing channel for businesses.
You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization.
Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in 2018.
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores.
Below, we round up some of the most accurate and intuitive ways to see a site’s SEO equity.