Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

Google is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through to a high-ranked website. Today, whether it’s responding to a question in an answer box or prompting us to make a restaurant reservation after a local search on mobile, Google is increasingly trying to answer queries in the SERPs immediately, negating the need to click further.

Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

Posted by rjonesx.

It's all wrong

It always was. Most of us knew it. But with limited resources, we just couldn't really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review.

Consumers lose trust in businesses with inaccurate NAP

Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat.

Faster, Fresher, Better: Announcing Link Explorer, Moz's New Link Building Tool

Posted by SarahBird

More link data. Fresher link data. Faster link data.

Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy.

Content for Answers: The Inverted Pyramid - Whiteboard Friday

Posted by Dr-Pete

If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place.

Why campaign structure is the killer competitive advantage

When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be.

Win a Ticket + Lodging to MozCon 2018!

Posted by ErinMcCaul

Have you been wanting to come to MozCon but just can’t swing the budget? Want to take a selfie with Roger, meet like-minded friends at our afterparties, and learn from leading industry experts? I’m thrilled to announce that you can do it all by winning a free ticket to join us at MozCon this July!

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

Posted by WallStreetOasis.com

My name is Patrick Curtis, and I'm the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006 with over 2 million visits per month.

User-generated content and long-tail organic traffic is what has built our business and community over the last 12+ years. But what happens if you wake up one day and realize that your growth has suddenly stopped? This is what happened to us back in November 2012.