The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Posted by MiriamEllis

It's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of the year ahead, with local search marketing predictions from Moz's Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local.

WOMM, core SEO knowledge, and advice for brands both large and small

How to deliver a data-driven search marketing strategy using customer intent trends

Where is the biggest opportunity in marketing at the moment?

According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search.

With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.

Does “search satisfaction” matter more than click-through rate in SEO?

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks.

In SEO, there has long been a notion that Google uses a metric called Time-To-Long-Click (TTLC), first noted in 2013 by AJ Kohn in this wonderful article.

Since then, Google has released several research papers that elaborate on the complexity of measuring search quality due to their evolving nature.

Most notably:

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted by Dr-Pete

Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs):

The 2018 guide to free SEO training courses online

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses.

You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization.

Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in 2018.

How to check your Domain Authority: 4 tools to use

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores.

Below, we round up some of the most accurate and intuitive ways to see a site’s SEO equity.

Diagnosing Why a Site's Set of Pages May Be Ranking Poorly - Whiteboard Friday

Posted by randfish

Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process.

Rewriting the Beginner's Guide to SEO, Chapter 1: SEO 101

Posted by BritneyMuller

Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter.