The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries.
For businesses that rely on local search traffic, this has important ramifications for their strategy.
So how can businesses ensure they aren’t left behind when it comes to local search?
Posted by ronell-smith
Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.
Sounds fairly straightforward, right?
Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat.
Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh.
Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance.
Posted by sam.nemzer
While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!).