Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday

Posted by randfish

Controlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday.

What are sitelinks and how can I get them?

Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’.

7 ways Travel Tripper uses Majestic to help Hotels win the Direct Bookings Battle!

When it comes to e-commerce, the hotel industry is a unique one. The goal, of

The post 7 ways Travel Tripper uses Majestic to help Hotels win the Direct Bookings Battle! appeared first on Majestic Blog.

How to Write Marketing Case Studies That Convert

Posted by kerryjones

In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.

Specifically, I’m talking about case studies.

Knowledge Graph Eats Featured Snippets, Jumps +30%

Posted by Dr-Pete

Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence.

Which of My Competitor's Keywords Should (& Shouldn't ) I Target? - Whiteboard Friday

Posted by randfish

You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.