Offline & Organic: The Two Rivers That Feed Modern Local SEO

Posted by MiriamEllis

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The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year.

Should Google be more transparent with its updates?

It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites.

During these halcyon days, information about Google ranking updates was generally delivered via Google engineer and head of Google’s Webspam Team Matt Cutts, who was to many marketers the public face of Google.

The Homepage is Dead: A Story of Website Personalization

Posted by cara.harshman

In 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online emporium of books and music. In an interview with the Washington Post that year, Bezos made a visionary statement about the web. “If we have 4.5 million customers, we shouldn’t have one store. We should have 4.5 million stores,” he said.

8 technical issues holding your content back

Technical SEO has certainly fallen out of fashion somewhat with the rise of content marketing, and rightly so.

Content marketing engages and delivers real value to the users, and can put you on the map, putting your brand in front of far more eyeballs than fixing a canonical tag ever could.

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO - Whiteboard Friday

Posted by randfish

Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google's official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice.

How to identify and fix indexation bloat issues

Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly.

It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites.

There's No Such Thing as a Site Migration

Posted by JonoAlderson

Websites, like the businesses who operate them, are often deceptively complicated machines.

They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers.