Posted by Michelle_LeBlanc
From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community managers up at night. Will I be by my phone to respond if someone needs customer service help? Will I know what to write if our brand comes under fire? Do we have a plan for dealing with this?
No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are essential to your ranking success.
As a society, we have been conditioned with the age-old saying “Build it and they shall come”.
However, does this hold true for the digital world and your website? And more specifically, what about Google?
In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product owners and tech teams have decided what a website’s architecture should be.
Posted by randfish
What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make the grade and which don't, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday.