Smart shopping season checklists: Mobile and desktop, content and SEO

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year.

Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience.

Black Friday SEO: Last-minute tips for the holiday season

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce.

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

Posted by randfish

It's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't.

Don’t miss out on the chance to win a FREE 1 year’s Majestic PRO Subscription!

To honour our collaboration with the Marketing Business Summit, as confirmed earlier this month, we’re

The post Don’t miss out on the chance to win a FREE 1 year’s Majestic PRO Subscription! appeared first on Majestic Blog.

How to Make Your Website More Secure (So Google Doesn't Punish You)

Posted by lkolowich

Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.

And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.

Enter Google.

Tutorial: Effective link prospecting with Marketing Miner and Majestic

The cornerstone of every link building technique is an accurate and effective link prospecting. As

The post Tutorial: Effective link prospecting with Marketing Miner and Majestic appeared first on Majestic Blog.

What factors should you consider before choosing a web crawler tool?

The goal of any business serious about SEO is for prospective customers to find them through search. The reason is simple: these leads are more qualified, and are already looking for what the business has to offer.

But SEO is a many-headed beast. There are just too many rules, guidelines and things to look out for. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites.