The best tools for automating your SEO

Here’s a fact: effective SEO results require hard work and effort.

Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake.

Not only do you need to carefully plan and execute your strategies, you also need to be on the lookout for changes in algorithms and other tweaks.

The future of visual search and what it means for SEO companies

The human brain has evolved to instantly recognize images.

Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses. We can look at a picture, and in 13 milliseconds or less, know exactly what we’re seeing.

But creating technology that can understand images as quickly and effectively as the human mind is a huge undertaking.

Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?

Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users.

Google has been testing the new Search Console for some months now, with a select number of users given early access to the beta. We’ve had sneak peeks at the slick, clean interface, and heard about some of the notable additions, such as the much-vaunted 16 months of historical search data now available to SEOs.

An Introduction to Google Tag Manager

Posted by Angela_Petteys

Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise.

Why It Can Pay to Get Links from Domains that Don't Always Rank Highly - Whiteboard Friday

Posted by randfish

Contrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs.

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on during 2017.

Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search.

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm

As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.