14 essential WordPress plugins to improve SEO

SEO is often a long and convoluted process which takes time, dedication and expertise.

Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions: cue plugins! If your website is hosted on a WordPress CMS, then you are fortunate enough to have access to a plethora of handy plugins.

Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday

Posted by Paddy_Moogan

Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them.

How to use Majestic to gain high authority links and boost your SEO results

When Google introduced Penguin into their regular algorithm back in 2012, spamming your website with

The post How to use Majestic to gain high authority links and boost your SEO results appeared first on Majestic Blog.

ICO marketing in 2018: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture capital raising and already hundreds of ICO’s are scheduled for 2018.

The state of HTTPS in 2018: Why should you migrate?

People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them on the horizon.

So, when in 2014 Google confirmed HTTPS as a ranking signal – that is, recommended that all websites should migrate to HTTPS for the sake of their users’ security – few website owners took it as a direct instruction.

Want to Speak at MozCon 2018? Here's Your Chance – Pitch to Be a Community Speaker!

Posted by Danielle_Launders

MozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers.

The Bot Plan: Your Guide to Making Conversations Convert

Posted by purna_v

Let’s start off with a quick “True or False?” game:

“By 2020, the average person will have more conversations with their bot than with their spouse.”

True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting.