Posted by JoyHawkins
Earlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners.
Posted by Tom.Capper
Normally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.
Posted by randfish
Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization.
But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logistics of categorizing an SEO team.
So what are the options for where you locate your SEO team?
Separate SEO department
Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS.