What Links Can You Get That Comply with Google's Guidelines? - Whiteboard Friday

Posted by MarieHaynes

If you've ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you've been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner?

Seven ways to elevate your personal and professional SEO performance in 2017

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations.

In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.

Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry.

How to Identify Your E-commerce Product Page Keywords Using MozBar

Posted by BrianChilds

A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier.

Building your SEO strategy in 2017: what’s most important?

If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well.

A Small Addition to Enrich Backlink Tracking

Now it is easier to track a domain or page over time. Since its release a few months ago, we have been striving to improve our new backlink tracking tool: campaigns. For those unaware, campaigns help you to track many of the metrics available through the Majestic Site Explorer including our flow metrics. Ken McGaffin…

The post A Small Addition to Enrich Backlink Tracking appeared first on Majestic Blog.

MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

Posted by Roxana_Nelson

2016 was quite a year for MozBar…

I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions!

Download MozBar for Chrome

Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.

Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why.

What We Learned From Analyzing 1.4 Million Featured Snippets

Posted by Ghergich

What you should know about featured snippets

Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze.

What makes this study different?

Programmatic Delivery: The Future of Content Marketing and Promotion?

Posted by SimonPenson

Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough.

What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time?

It may sound like a pie-in-the-sky opportunity but the reality is such an option is actually very, very close. In fact, for some it already exists.

That option is ‘programmatic.’

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to see crop up in the news – AOL is offering up free wireless data as a reward for engaging with ads.

Nine crazy predictions for SEO in 2017