How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

Posted by tombennet

Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data.

Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could require.

How Does Google Handle CSS + Javascript "Hidden" Text? - Whiteboard Friday

Posted by randfish

Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.

Using Latent Semantic Indexing to boost your SEO strategy

SEO is an ever-changing, expansive science that is often hard to understand.

You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI).

It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway there. Below I’ll explain not only what this means but also how you can use it to help boost your SEO strategy and grow your business.

What is Latent Semantic Indexing? How does it help SEO?

Site Crawl, Day 1: Where Do You Start?

Posted by Dr-Pete

When you're faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl. The answer depends almost entirely on your site and can require deep knowledge of its history and goals, but I'd like to outline a process that can help you cut through the noise and get started.

Simplistic can be dangerous

New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than Ever!

Posted by Dr-Pete

First, the good news — as of today, all Moz Pro customer have access to the new version of Site Crawl, our entirely rebuilt deep site crawler and technical SEO auditing platform. The bad news? There isn't any. It's bigger, better, faster, and you won't pay an extra dime for it.