ClickZ Enterprise SEO Tools Buyers Guide: Ahrefs Review

ClickZ, Search Engine Watch’s sister site, has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors.

The second guide in the series is dedicated to enterprise SEO tools.

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

Posted by randfish

When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday.

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Search Engine Watch sister publication ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors.

The second guide in the series is dedicated to enterprise SEO tools.

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Posted by Carlosesal

There is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world.

How a Few Pages Can Make or Break Your Website

Posted by Jeff_Baker

A prospect unequivocally disagreed with a recommendation I made recently.

I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?

Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.

Most of your content won't do anything

The conscientious searcher: how useful is Ecosia in a world dominated by Google?

In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye.

The eco-friendly choice for search certainly seems to serve a purpose. We might forget it, but there is an environmental cost to our digital activities – including Googling.

Risk-Averse Link Building - Whiteboard Friday

Posted by rjonesx.

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down.