Schema.org Just Released New Restaurant Menu Markup — Here's How to Get Started

Posted by TouchPointDigital

By now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results.

Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This! - Whiteboard Friday

Posted by randfish

Even if you know — deep down in your heart of hearts — how important SEO is, it's hard to prioritize when you have less than 3 hours a month to devote to it. But there's still a way to include the bare minimum, even if you run on a tight schedule. In today's Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward.

Study: Why do marketers still struggle with innovative search tactics?

Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered.

Google adds rich results for podcasts to SERPs

On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results.

To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. 

Understanding voice search: What are the implications for marketers?

Last week, Amazon added their voice search product “Alexa” to their iPhone app.

This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice device growth will quadruple this year. In last year’s Google IO conference Google CEO Sundar Pichai announced that 20% of search queries were coming from voice search.

​Feast Your Eyes on the MozCon 2017 Initial Agenda

Posted by ronell-smith

According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.)

Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past.

A visual history of Google SERPs: 1996 to 2017

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us.

And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).

Local SEO Spam Tactics Are Working: How You Can Fight Back

Posted by Casey_Meraz

For years, I've been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we'd see them removed fast and often, right?