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Google and Facebook back Berners-Lee’s Case #ForTheWeb

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019.

He revealed these plans for a contract at the Web Summit in Lisbon, together with his organization, the Web Foundation.

The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst.

Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists.

Speakers include:

What does Google’s “Project Owl” mean for search and fake news?

Have you heard of Google’s “Project Owl” yet?

If not, then you’re in for some fun, because this is a hoot.

Let’s start at the beginning.

Fall of 2016: Trump gets nominated to the presidency.

Still in fall of 2016: All around the world, people are asking “WHO? WHAT? HOW?” That’s when researchers found that American voters were influenced by misinformation on the internet.

The world is completely distressed. They demand that 1) someone be responsible and 2) for them to take action and fix the ‘fake news’ problem.

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to see crop up in the news – AOL is offering up free wireless data as a reward for engaging with ads.

Nine crazy predictions for SEO in 2017

Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?

If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.

We all know that reviews help SEO in a very real way, and why wouldn’t they?

36 indispensably useful social media tools for your business

Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to enhance your social efforts.

Whether you’re a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence.

And many are free to use…

Social scheduling
Hootsuite

How will the Local Source tag affect SEO?

Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.

Συμβουλές SEO ή ζώντας χωρίς το Google!

SEO χωρίς το Google

Δείτε 10 τρόπους για να αυξήσετε την επισκεψιμότητά του website σας χωρίς αναγκαστικά να περάσετε από την Google.

1. Συμμετάσχετε με σχόλια σε blogs 

Βρείτε ενδιαφέροντα blogs, συμμετάσχετε στις συζητήσεις και προσθέστε ένα σχόλιο με link σε σχετικό περιεχόμενο. 

2. Δώστε το περιεχόμενο σε Content Aggregators

Ανεβάστε ωραίο περιεχόμενο και προσθέστε το σε δημοφιλείς συναθροιστές περιεχομένου, π.χ.: Alltop, ΒizSugar.com, Growth Hackers, Hacker News, Inbound.org κλπ. Μην κάνετε υποβολή σε άσχετα sites!