SEO news

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Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch.

Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time.

How to implement semantic markup using Google Tag Manager

Structured data is, at this point, a core SEO tactic.

Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate in the SERPs.

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

Posted by AnnSmarty

When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.

If you don't have a YouTube channel, now's the time to start one.

If you have a channel and you never got it off the ground, now's the time to take action.

This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.

1. Define your goals

12 SEO tips for large ecommerce websites

Approaching SEO for large ecommerce sites can be overwhelming.

With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.

6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success.

In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site.


One mistake we see with people taking their first step into an international market is not considering the current domain they have.

Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns - Whiteboard Friday

Posted by randfish

When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.

Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building.

For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards brand awareness.

Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming

Posted by Dr-Pete

On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for "What time is it in Seattle?":