SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

Image Link Building - Whiteboard Friday

Posted by BritneyMuller

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today's Whiteboard Friday, Moz's own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018.

A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

Moz the Monster: Anatomy of An (Averted) Brand Crisis

Posted by Dr-Pete

On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called "Moz the Monster". If you're from the UK, John Lewis needs no introduction, but for our American audience, they're a high-end retail chain that's gained a reputation for a decade of amazing Christmas ads.

Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller

100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself.

How to use Majestic to find out insightful data about Twitter – Part 3: Accounts

In the last part of this content series on how to use Majestic to find

The post How to use Majestic to find out insightful data about Twitter – Part 3: Accounts appeared first on Majestic Blog.

How to use Google Trends for SEO

Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine.

In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data.

Over time, the power of this service has been tapped in new and enlightening ways.

Not-Actually-the-Best Local SEO Practices

Posted by MiriamEllis

It’s never fun being the bearer of bad news.

You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations.

With the right strategy, getting them the rest of the way there should be no problem at all.

What Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday

Posted by randfish

Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.