SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success.

In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site.


One mistake we see with people taking their first step into an international market is not considering the current domain they have.

Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns - Whiteboard Friday

Posted by randfish

When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.

Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building.

For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards brand awareness.

Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming

Posted by Dr-Pete

On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for "What time is it in Seattle?":

Getting Around the "One Form" Problem in Unbounce

Posted by R0bin_L0rd

What is Unbounce?

Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun.

In this post, I’m going to list some solutions to what I refer to as the “one form” problem of Unbounce, their strengths and weaknesses, and which I personally prefer.

What is the "one form" problem?

8 Common Website Mistakes Revealed Via Content Audits

Posted by AlliBerry3

One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can’t create an effective strategy because you first need to know what types of content you’ve got, what content you’re missing, and what content you’ve got too much of.

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.