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Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

The 12 most important elements of a technical SEO audit

Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it.

However, it is important to know that your site probably has some type of technical issue. “There are no perfect websites without any room for improvement,” Elena Terenteva of SEMrush explained. “Hundreds and even thousands of issues might appear on your website.”

How Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard Friday

Posted by randfish

Are you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that.

The MozCon 2018 Final Agenda

Posted by Trevor-Klein

MozCon 2018 is just around the corner — just over six weeks away — and we're excited to share the final agenda with you today. There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.

A review of the payday loans algorithm in 2018

For several years, the search term ‘payday loans’ has regularly attracted more than 200,000 searches per month on Google.co.uk. Whether providing loans or generating leads, the payday loans industry has notoriously been big business and at its peak, was estimated to be worth around £2 billion per year.

Backlink Blindspots: The State of Robots.txt

Posted by rjonesx.

Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web.

What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

Posted by willcritchlow

It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice.

GDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_Petteys

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.

Let's Make Money: 4 Tactics for Agencies Looking to Succeed - Whiteboard Friday

Posted by rjonesx.

We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll ultimately increase your bottom line in today's edition of Whiteboard Friday.