SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday

Posted by randfish

Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.

We’re proud to be sponsors of Marketing Business Summit 2017 Milan…

Majestic are proud to be in collaboration with Marketing Business Summit Milan. The event will

The post We’re proud to be sponsors of Marketing Business Summit 2017 Milan… appeared first on Majestic Blog.

Duplicate content FAQ: What is it, and how should you deal with it?

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist.

One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?

Unlocking Hidden Gems Within Schema.org

Posted by alexis-sanders

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox.

Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

Posted by goralewicz

I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked...

Can Googlebot crawl using HTTP/2 protocols?

You may be asking yourself, why should I care about Robert and his HTTP protocols?

Google Shares Details About the Technology Behind Googlebot

Posted by goralewicz

Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing.

Seven SEO trends to watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018.

There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.

Here are seven you should be keeping an eye on in order to stay ahead of the curve.

Voice search and digital assistants 

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

Posted by randfish

Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

What is HTTP/2 and how does it benefit SEO?

The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?