SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with SAB brand owners and create a strategy that honors limitations while also identifying opportunities.

Does your website need an SEO audit?

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO.

A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path.

To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results.

The SEO Competitive Analysis Checklist

Posted by zeehj

The SEO case for competitive analyses

“We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.”

If you dropped a quarter on the sidewalk, but had no light to look for it, would you walk to the next block with a street light to retrieve it? The obvious answer is no, yet many marketers get tunnel vision when it comes to where their efforts should be focused.

Paid Social for Content Marketing Launches - Whiteboard Friday

Posted by KaneJamison

Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch's traffic and results. In today's Whiteboard Friday, we're welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tactics you can start using ASAP.

How to Track Your Local SEO & SEM

Posted by nickpierno

If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently.

A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t?