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International SEO Study: How Searchers Perceive Country Code Top-Level Domains

Posted by 5le

The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use.

Information Architecture for SEO - Whiteboard Friday

Posted by randfish

It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today's Whiteboard Friday, Rand explains what they are and how we can benefit from them.

For reference, here's a still of this week's whiteboard!

Power User Tips: Missing links – have you caught all of them?

It is no secret that Majestic will have the most comprehensive data set to analyse your sites. Not only that, you can also gather information on your competitors also. Analysing your competitors is a great way to catch some links that you may be missing from your link profile. Easy competitor analysis The Clique Hunter…

The post Power User Tips: Missing links – have you caught all of them? appeared first on Majestic Blog.

Jonathan Long: 5 Things Your SEO Strategy Needs to Focus on Entering 2015

Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.

How to Repurpose the Best Content Formats of 2014

Posted by Amanda_Gallucci

The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations.

By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to repurpose and utilize these formats for their own content. 

Location is Everything: Local Rankings in Moz Analytics

Posted by MatthewBrown

Today we are thrilled to launch 
local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you're a Moz Analytics customer and are ready to jump right in, here's where you an find the new feature within the application:

local keywords moz analytics

Marketing Resolutions: Moving from Lag to Lead

Posted by Dr-Pete

It’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of Real Housewives when we should be working. Even at work, we’re busily crafting our Q1 and 2015 plans for world domination, or at least for not-getting-fired, and trying to ignore how painfully short we fell in Q4 and 2014. This time, it will be different.