SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

Calculating Estimated ROI for a Specific Site & Body of Keywords

Posted by shannonskinner

One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword targeting.

In this post, I will walk through that process, so hopefully you can do the same for your clients (or as an in-house SEO to get buy-in), too!

Overview

22nd July webinar: Agencies Can Supercharge their Link Building

Good news – Following a lot of requests and a high demand to run this webinar again, we have once more teamed up with PageOnePower to host a webinar for everyone interested in supercharging their link building efforts and getting the most from Majestic SEO. The webinar will take place Tuesday 22nd July at 7pm […]

The post 22nd July webinar: Agencies Can Supercharge their Link Building appeared first on Majestic SEO Blog.

How to Prove ROI Potential of Content Campaigns - Whiteboard Friday

Posted by iPullRank

We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it'll be worth it? In today's Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it.

For reference, here's a still of this week's whiteboard!

Video transcription

Allie Gray Freeland: SEO Questions Franchise Owners Need to Ask

Asking these questions doesn't always come to mind right away, but these are crucial if you own a franchise. Franchises are constantly growing and by nature have a lot of people working higher positions, so the managers working with you are constantly changing.

New robots.txt Tester Launches in Google Webmaster Tools

The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.

Demystifying Data Visualization for Marketers

Posted by Annie Cushing

I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I pulled together this overview of my presentation, offering more detail than I could in the slides.

Power User Tips: Advanced Report Filtering

There are many advantages to creating an Advanced report. You can see all the backlink information to any given site; get a little extra such as TLD’s, IP address and Subnet information. However, one of the most useful aspects of the Advanced reports are the Analysis Options. These options are some extra filtering options that […]

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You've Been Hit by Penguin! Should You Start Over or Try to Recover?

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.