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Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Posted by NickRebuildGroup

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well.

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

Posted by randfish

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up.

Google Posts: Growing under the radar

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely.

Google have now rolled out their Posts function for small businesses with a Google My Business account.

No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the difference between Google My Business and Google+, which can lead to some serious head scratching.

Delightful and Majestic Win Best Technology Content Marketing Award for #MajesticInSpace Campaign

We are beside ourselves with delight to announce that we’ve won our first ever industry

The post Delightful and Majestic Win Best Technology Content Marketing Award for #MajesticInSpace Campaign appeared first on Majestic Blog.

Tips on how to recover lost rankings after Google’s latest update, better known as “Fred”

Every Google update has winners and losers, algorithm updates are a cornucopia of surprises. As

The post Tips on how to recover lost rankings after Google’s latest update, better known as “Fred” appeared first on Majestic Blog.

"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolph

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that "SEO is too hard to stay on top of... it’s always changing" was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.

Fighting Review Spam: The Complete Guide for the Local Enterprise

Posted by MiriamEllis

It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales.

Semantic Search: What it Means for SEO in 2017

The combination of semantics (the science of meaning in language) with search engines that process billions of queries seems a very natural one.

Semantic search has been effective, too; by understanding the intent of a query and the context of the user, the accuracy of results on search engines like Google and Bing has increased significantly.

SEO for Copywriters: Tips on Measuring SEO Impact - Next Level

Posted by BrianChilds

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he's back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up!

Five important updates to Google semantic search you might have missed

What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search.

Or as Alexis Sanders very eloquently explained it on the Moz Blog,