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Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

How to Do a Competitor Analysis for SEO

Posted by John.Reinesch

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.

How to use Majestic to find out insightful data about Twitter – Part 1: Tweets

Despite not adding any new users in the second quarter of 2017, Twitter is still

The post How to use Majestic to find out insightful data about Twitter – Part 1: Tweets appeared first on Majestic Blog.

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Posted by kerryjones

Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content.

Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust.

NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

Posted by randfish

For many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!"

Today, we're answering that long-standing request with that precise data inside Keyword Explorer:

How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday

Posted by randfish

Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.

We’re proud to be sponsors of Marketing Business Summit 2017 Milan…

Majestic are proud to be in collaboration with Marketing Business Summit Milan. The event will

The post We’re proud to be sponsors of Marketing Business Summit 2017 Milan… appeared first on Majestic Blog.

Duplicate content FAQ: What is it, and how should you deal with it?

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist.

One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?

Unlocking Hidden Gems Within Schema.org

Posted by alexis-sanders

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox.