SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

How a Few Pages Can Make or Break Your Website

Posted by Jeff_Baker

A prospect unequivocally disagreed with a recommendation I made recently.

I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?

Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.

Most of your content won't do anything

The conscientious searcher: how useful is Ecosia in a world dominated by Google?

In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye.

The eco-friendly choice for search certainly seems to serve a purpose. We might forget it, but there is an environmental cost to our digital activities – including Googling.

Risk-Averse Link Building - Whiteboard Friday

Posted by rjonesx.

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down.

Technical SEO: why it matters and seven tweaks to give you an edge

When it comes to SEO, the importance of good quality content and relevant, authoritative links is generally recognized. When asked about the three most important ranking factors, Google search quality senior strategist Andrey Lipattsev mentioned three things:

  • Content
  • Links
  • RankBrain

The SEO world went agog with this revelation, and much emphasis has since been focused on these three signals.

Beyond Youtube: Video Hosting, Marketing, and Monetization Platforms, Compared

Posted by AnnSmarty

A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Posted by Jes.Scholz

Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?

Google her sunglasses…

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday

Posted by Lea-Pica

If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we're thrilled to welcome data viz expert Lea Pica to share her strategic methodology for creating highly effective charts.

What data do you need to find, pitch and win new SEO clients?

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services.