SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages.

But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated.

Think of your audiences as hunters and gatherers. They’re constantly scanning and searching online for what they need. And most of the time they don’t find it.

Getting SEO Value from rel="nofollow" Links - Whiteboard Friday

Posted by randfish

Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's a few ways around it. In today's Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.

New Findings Show Google Organic Clicks Shifting to Paid

Posted by Brian_W

On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters.

Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile.

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with SAB brand owners and create a strategy that honors limitations while also identifying opportunities.

Does your website need an SEO audit?

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO.

A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path.

To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results.