SEO news

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An SEO’s survival guide to Single Page Applications (SPAs)

SEOs beware: if you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over.

Check out this tweet from Google Webmaster Trends Analyst John Mueller:

Google Confirms Chrome Usage Data Used to Measure Site Speed

Posted by Tom-Anthony

During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding.

5 ways to make your website stand out in the SERPs

Google is always evolving.

Tweaks to the algorithm and changes to how search results are presented are often lamented by frustrated marketers, but these evolutions can also present valuable new opportunities for making content visible to searchers.

Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out with.

The Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday

Posted by randfish

What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it's important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday. And make sure to check out the last item — it may be the best one to start with!

Technical SEO vs content marketing: Which should SEOs focus on?

In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site.

But that’s not entirely true. The two elements work hand-in-hand on a website to support its organic successes.

How to Make Effective, High-Quality Marketing Reports & Dashboards

Posted by Dom-Woodman

My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it.

Hyperlocal SEO: What is it, and how can you make sure you do it right?

It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses to optimize their web presence to rank for locally specific searches.

In a nutshell, ‘hyperlocal SEO’ is doing the same kind of optimization, but for smaller, more focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks – rather than ‘local SEO’, which would normally stop at cities, districts, or regions.

AI and machine learning: What you do and don’t need to know for SEO

Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions.

It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets.

Competitor scores a digital PR success? Don’t get mad, get even!

So, your competitor has just got some outstanding media coverage that even includes some valuable

The post Competitor scores a digital PR success? Don’t get mad, get even! appeared first on Majestic Blog.