Full Funnel Testing: SEO & CRO Together - Whiteboard Friday

Posted by willcritchlow

Testing for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.

How to Implement a National Tracking Strategy

Posted by TheMozTeam

Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country.

5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketer

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.

1. Use content to fuel social media distribution (and not the other way around)

How to Get Into Google News - Whiteboard Friday

Posted by Polemic

Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.

Pitching to a new client and you have no experience in their industry? (Video)

Script: So you’re pitching to a new client and you have no experience in their

The post Pitching to a new client and you have no experience in their industry? (Video) appeared first on Majestic Blog.

What Happens When SEO and CRO Conflict?

Posted by willcritchlow

Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together.

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Posted by MiriamEllis

Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?”

Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”

But in 2019, I’d wager there’s scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or find something fun to do. That web-based map in your hand has become a given.