But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whiteboard Friday

Posted by randfish

We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.

For reference, here's a still of this week's whiteboard!

Video Transcription

We’re now recruiting a Java Developer

Want to join our world class development team? Well, we are now looking for a Java developer. The role will be based in our Birmingham headquarters in the UK.  To find out more about the role, terms and conditions, and what we’re looking for, visit our Majestic Careers web page now. We are also offering a […]

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz

The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket. 

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That

Britt Michaelian: How to Connect With the Hearts of Your Blog's Audience

In this interview with Ira Haberman, Director of Marketing for Atomic Reach, find out some very big mistakes you might be making, how to write so your audience will feel it in their hearts and why SEO doesn't work like it used to.

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray

What factors go into determining how many Twitter followers you gain (and lose) each day?

I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.

Do they? And what other behaviors result in more (or fewer) followers?


I've found some interesting gems.

Steve Olenski: Why List-Type Articles Are Doing Really Well on Google Right Now

Google's latest update (known as the "Pigeon Update"), was designed to improve the accuracy and relevance of local search results. The goal was to cre...

Read more: Seo, Panda, Google Panda Update, Business News