How should PPC and SEO work together to gain visibility?

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them.

Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad copy by category and using this to update meta descriptions.

Building Links with Great Content - Natural Syndication Networks

Posted by KristinTynski

The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.

Getting these links is not possible via:

Log File Analysis 101 - Whiteboard Friday

Posted by BritneyMuller

Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere.

Google’s PageRank algorithm, explained

Earlier today, Dixon Jones from Majestic shared on Twitter a thorough, digestible explanation of how PageRank actually works. 

I gave it a watch myself, and thought it was a good moment to revisit this wild piece of math that has made quite a dent on the world over the past 20 years.

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Posted by MiriamEllis

They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control.

As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence.