Bing

Study: Why do marketers still struggle with innovative search tactics?

Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered.

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the internet.

Plus, a new study has revealed that 63% of top-ranking websites use keywords in their URL, and Bing has a new function that allows you to filter restaurants by Pokéstop.

How will Google’s new ‘Ad’ label impact marketers?

How digital marketers can take advantage of Valentine’s Day

Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience?

More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.

The new wave of visual search: what it can do, and what might be possible

Visual search on the web has been around for some time.

In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras.

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?

The first list below contains the most popular search engines currently available, ordered by most to least popular in the US. The ranking is according to eBiz, it’s in order of estimated unique monthly visitors and is accurate as of August 2016.

How do people view search engine results pages?

The F-shaped pattern has been the commonly understood way in which web users browse sites and search results. 

Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference?

An eyetracking study carried out by ConversionXL looks into this question, comparing the results with previous studies.