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The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started.

Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce.

When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted.

In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing.

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019.

He revealed these plans for a contract at the Web Summit in Lisbon, together with his organization, the Web Foundation.

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst.

Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists.

Speakers include: