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Google + Amazon: Data on market share, trends, searches from Jumpshot

Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce.

Small-budget guide to testing ad copy, landing pages, and more

When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted.

In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing.

Google and Facebook back Berners-Lee’s Case #ForTheWeb

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019.

He revealed these plans for a contract at the Web Summit in Lisbon, together with his organization, the Web Foundation.

The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst.

Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists.

Speakers include:

What does Google’s “Project Owl” mean for search and fake news?

Have you heard of Google’s “Project Owl” yet?

If not, then you’re in for some fun, because this is a hoot.

Let’s start at the beginning.

Fall of 2016: Trump gets nominated to the presidency.

Still in fall of 2016: All around the world, people are asking “WHO? WHAT? HOW?” That’s when researchers found that American voters were influenced by misinformation on the internet.

The world is completely distressed. They demand that 1) someone be responsible and 2) for them to take action and fix the ‘fake news’ problem.

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to see crop up in the news – AOL is offering up free wireless data as a reward for engaging with ads.

Nine crazy predictions for SEO in 2017

36 indispensably useful social media tools for your business

Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to enhance your social efforts.

Whether you’re a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence.

And many are free to use…

Social scheduling
Hootsuite