Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist guy at heart — technical SEO requires a balance of knowledge, diligence, and grit to be proficient. And for many, it can feel both daunting and complicated undertaking such technical matters.
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself.
Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results.
Ever since the onset of SEO, the factors that search engines use to determine which site to rank over another keep changing. Techniques have gone and go, but one thing remains constant: links are still as valuable and relevant as they have ever been.
Last week we published the ninth instalment of our complete guide to Google ranking factors.
It concentrated on outbound links and how and why these affect your site’s ranking.
This week, we tackle backlinks.
What is a backlink?
A backlink is link from a third party website, back to your own.
These can also be called ‘inbound’ or ‘incoming’ links.
Why are backlinks important?
The majority of links are considered to be commercial in nature, according to a new research.
Dan Petrovic, aka @DejanSEO, has just published the results of a quantitative study of 2,000 web users in the US and Australia. It was set up to discover perceptions about why web publishers link out.
Accordingly to the research, more than 40% of users think that outbound links from one web page to another are there because they generate revenue for the publisher.
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review.
Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month.
Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they can buy the products.
Δείτε 10 τρόπους για να αυξήσετε την επισκεψιμότητά του website σας χωρίς αναγκαστικά να περάσετε από την Google.
1. Συμμετάσχετε με σχόλια σε blogs
Βρείτε ενδιαφέροντα blogs, συμμετάσχετε στις συζητήσεις και προσθέστε ένα σχόλιο με link σε σχετικό περιεχόμενο.
2. Δώστε το περιεχόμενο σε Content Aggregators
Ανεβάστε ωραίο περιεχόμενο και προσθέστε το σε δημοφιλείς συναθροιστές περιεχομένου, π.χ.: Alltop, ΒizSugar.com, Growth Hackers, Hacker News, Inbound.org κλπ. Μην κάνετε υποβολή σε άσχετα sites!