SEO news

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Accessible Machine Learning for SEOs — Whiteboard Friday

Posted by BritneyMuller

Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started. 

To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle. 

How to Turn One Piece of Content into Multiple for SEO

Posted by liambbarnes

As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following.

But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on.

Search Intent and SEO: A Quick Guide

Posted by DawnMacri

Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match.

The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx.

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them.

What Shifts in Product Demand Mean for SEO

Posted by SabrinaBomberger

If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too.

This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly.

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Posted by AnnaleisMontgomery

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet.

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfish

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.