SEO news

Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. 

In part one, he introduces us to what accessibility in SEO means, goes through some common myths associated with the work to make websites optimized and accessible, and discusses some of the major impacts that work can have. 

Ranking highly for a keyword you’ve been targeting is a great feeling. However, it’s crucial to ensure that ranking will actually benefit you.

The keywords you target should be relevant to your business and have the ability to increase organic traffic and drive conversions. But how do you determine which keywords are going to be of value?

Wil is the Founder and Vice President of Innovation at Seer Interactive, and will be back at MozCon this year with his presentation: The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego.

It’s a competitive world out there. Everyone’s after a piece of the pie, and in these uncertain times, businesses need to work harder than ever to stand out from the herd.

One of the best ways to achieve this is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO.

What exactly is a “brand voice”? It’s simply the way your organization expresses its messaging in terms of style and tone. Your voice should demonstrate your core values and appeal to your target customers.

As a self-taught SEO, I struggled (and failed) for years to understand how to build links to my site and the sites of my clients. I've built my agency on writing quality content that ranks in search engines and drives sales, but the one piece of the puzzle I was missing was how to build powerful links to that content.

Like most SEO consultants who don’t focus on link building as a central business offering, for a long time, the entire process of link building at scale seemed overwhelming, and every link building campaign I launched failed to generate the results I needed.

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The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. You need a blueprint to craft those keywords into a compelling structure.

30-second summary:

It's time to get down to business and convince your boss that you HAVE to go to MozCon Virtual 2021.

The YouTube playlist referenced throughout this blog can be found here:6 Part YouTube Series [Setting Up & Using the Query Optimization Checker]

Anyone who does SEO as part of their job knows that there’s a lot of value in analyzing which queries are and are not sending traffic to specific pages on a site.

Have you noticed that we’re all playing one large marketing industry game of Concentration these days, in which we’re matching everything we do to intent? Google is playing it, SEOs are playing it, local SEOs are playing it...

Why?