SEO news

Posted by Cyrus-Shepard

At Moz, we know the value of premium SEO tools — we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.

But for 70 percent of other tasks, a free tool often does the trick.

Posted by Cyrus-Shepard

We're bringing back an oldie but a goodie this Friday! In today's highly popular throwback, Cyrus Shepard calls out seven super-easy and timeless hacks to keep your title tags clickable in the SERPs. Check them out and share your own with us in the comments below!

We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website.

Checking your junk folder every morning reveals another round of emails offering the SEO-moon-on-a-stick for a low, low price. As an SEO working for a search marketing agency I used to find receiving these emails misplaced but amusing.

Craig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a small team so that he can deliver better results to his loyal clientele. He is also a regular SEMrush webinar host, SEO trainer, and speaker. Since Craig has been helping over a hundred businesses, he decided to start flipping websites for profit.

Note: This is not a sponsored post.

Posted by cheryldraper

If you can believe it, we’re only about a month away from MozCon 2019! July 15th can’t come soon enough, am I right?!

In March, we announced the initial agenda and in May we announced our community speakers. Today, we’re excited to bring you our final agenda — a fully loaded list of all the knowledge you can expect to gain from this year's conference. 

SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years.

Posted by MiriamEllis

When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:

“Who knows?”

Technical optimization is the core element of SEO. Technically optimized sites appeal both to search engines for being much easier to crawl and index, and to users for providing a great user experience. 

It’s quite challenging to cover all the technical aspects of your site because hundreds of issues may need fixing. However, there are some areas that are extremely beneficial if got right. In this article, I will cover those you need to focus on first (plus actionable tips on how to succeed in them SEO-wise).

1. Indexing and crawlability

Posted by Ian-Booth

Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. While this term has been in the lexicon of many SEO’s for quite a while now, since the major Google algorithm update in August 2018 (AKA “the medic update”), a big bright spotlight has been shone on Google’s “E-A-T” — and it’s been frequently on the lips and fingertips of most SEO’s ever since.

Podcasts have turned into a very popular option for content consumption. They are not new as a form of content type but there is an increasing number of people re-discovering them. They can actually make an interesting medium to explore when trying to grow your audience.