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How to Crush Your Competitors With TF-IDF

Posted by PJ_Howland

This post was originally published on the STAT blog.

Even if it’s not making People’s Sexiest Person of the Year, the benefits of TF-IDF for SEO are too unreal not to share. Which is why I'm sharing a breakdown of how to apply this under-used, underappreciated SEO tactic to help you win major traffic.

How to Make Money with SEO in 2019 - Whiteboard Friday

Posted by randfish

Making money with SEO today is nowhere near the same practice it was in 2009. Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be successful in 2019, you need to be smart, strategic, and in tune with what searchers want. Rand Fishkin outlines three steps you need to have down if your goal is to improve your bottom line with the help of SEO.

A guide to implementing Google’s “How-to” schema

Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving.

In the beginning, there were quick answer boxes (remember those?) and, most recently, the introduction of “How-to” snippets.

The Case for Pinpoint Local Tracking

Posted by TheMozTeam

Not so long ago, tracking a “United States” SERP could give you an accurate depiction of what a searcher would see, regardless of where in the country they were. Now, unless a searcher is actively hiding their whereabouts, Google always knows where they are and serves results that are heavily influenced by their precise surroundings.

In other words, the “national” or “market” level SERP is dead. Long live the “precise location” SERP.

Goodbye to average position on Google SERPs

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year.

Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead.

The change at first glance

Uncover How You Stack Up in the Local Search Landscape

Posted by TheMozTeam

This blog post was originally published on the STAT blog.

With local search as competitive as it is, it’s no longer a question of whether or not you should optimize for local — it’s how soon. And when your goal is to get your online customers to visit your location IRL, your strategy needs to be the real deal.

Analyzing Google's Desktop "People Also Search For" Box

Posted by TheMozTeam

This blog post was originally published on the STAT blog.

The “People also search for” result isn’t new to desktop SERPs, but the rejigging it received in February last year turned it into an entirely different box worth investigating.

And since we know you’re wondering what’s inside, we played the Somerset to your Mills and took a look for you.

What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Posted by DiTomaso

Agencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday.