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Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

Presenting: The Essential Local SEO Strategy Guide

Posted by MiriamEllis

Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap!

This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's…

The relation between ecommerce, SEO and SEM

30-second summary:

  • What’s the difference between SEO and SEM?
  • What are the elements of a successful search strategy?
  • How can marketers choose a winning formula for their business goals?
  • Goodway Group’s Search Center of Excellence, Lisa Little helps you find the answers.

What’s the difference between SEO and SEM? Why should I bid on my own brand keywords? Should we start with SEO or SEM? Is ecommerce considered search? Where should I invest?

5 Tips to Invigorate Boring SEO Reports with Storytelling

Posted by chrisgiarratana

Add value to SEO reports with storytelling

Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells.

While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.