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How Can the Value of Top-of-Funnel Channels be Measured - Whiteboard Friday

Posted by randfish

Rand has talked many times about what he calls "serendipitous marketing," where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. 

In today's Whiteboard Friday, Rand offers up three ways you can attempt those measurements, along with a bit of perspective you can bring to your clients and higher-ups.

Majestic to attend Digital Marketing Show

This week Majestic will be attending the Digital Marketing Show in ExCel Campus, London. The show will take place on the 19th and 20th November and will attract a wide range of marketing professionals and digital marketers exhibiting and searching for the latest information and advice. Majestic will be exhibiting at the show and Dixon…

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A Busy Week in London. Come and See Us for Free.

This week Majestic is mainly in London, with a packed week of events. Toolscon may have some spare, free passes… Thursday marks the first ever http://toolscon.com/ conference at the Institute of Contemporary Arts. The focus of the day is largely learning how to use technology tools that involve Majestic and our partners. Your get the…

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