Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
Posted by Annie Cushing
I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I pulled together this overview of my presentation, offering more detail than I could in the slides.
There are many advantages to creating an Advanced report. You can see all the backlink information to any given site; get a little extra such as TLD’s, IP address and Subnet information. However, one of the most useful aspects of the Advanced reports are the Analysis Options. These options are some extra filtering options that […]
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.
Posted by JamesAgate
Many of you may have seen our
Link Building Survey results published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time.
Firstly, "link building"...
Posted by Isla_McKetta
Write it and they will come. That's the drum we've been beating for a long time now. We optimize our pages and our content to please search engines and cross our fingers and hope that customers will convert.
We can do better.
But to do it, we have to think beyond Google. Yes, you still need to check all your standard SEO boxes to make your site crawl friendly. Then it's time to stop catering to the bots and start catering to the users instead.
The Site Explorer is split into six main sections and in just a glance it provides you with a detailed analysis of a huge amount of backlink data surrounding a domain, subdomain, path or URL. Well, last month we released a new feature to Site Explorer – the Topics tab – and since then have […]
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
Posted by Kristina Kledzik
As a human being currently using the internet, you have opinions about online user experience. The problem is, everyone's experience is going to be different based on their expectations. So although you, as a Moz blog reader and probably an internet connoisseur, may have some very good ideas about making your company's or client's site easier to use for the majority of visitors, there's a good chance that your boss or client will disagree with you.