SEO news

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How to Create 10x Content — Best of Whiteboard Friday

Posted by randfish

Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out.

Title Tags SEO: When to Include Your Brand and/or Boilerplate

Posted by Cyrus-Shepard

If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.

Should you include these elements in your titles automatically?

To be fair, most sites do.

Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?)

Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Posted by DiTomaso

Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall.

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Posted by ipfister

Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend.

How Big Is the Gender Gap Between Men and Women in SEO?

Posted by NicoleDeLeon

To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.