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The future of Google and what it means for search

30-second summary:

  • Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next.
  • Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road.
  • Global digital agency Croud’s Organic Strategy Director discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more.

It occurs to me that I am part of a cult.

Using STAT to Identify Featured Snippet Opportunities

Posted by Zoe.Pegler

Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps.

5 Ways to Use Search as a Growth Channel for B2B in 2021

Posted by Victor_Ijidola

Unlike B2C brands, B2B businesses are often characterized by:

  • low search volumes on Google.
  • high competition on scarcely available keywords.

And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. (This is assuming all other things are equal.)

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B):

Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Posted by larissa-lacerda

From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort.

The first time I saw notable results in my work was in the optimizations I put into practice to reach featured snippets. The thrill of jumping to the top of the page was so great that it soon became my passion.