SEO news

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4 Unconventional Ways to Become a Better SEO

Posted by meagar8

Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are some who feel afraid to ask questions or seek help because their workplace culture doesn’t provide a safe place for learning.

How Do I Improve My Domain Authority (DA)?

Posted by Dr-Pete

The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings.

12 Steps to Lightning Page Speed

Posted by WallStreetOasis.com

At Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.

The One-Hour Guide to SEO: Technical SEO - Whiteboard Friday

Posted by randfish

We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

How to Convince Your Boss to Send You to MozCon 2019

Posted by cheryldraper

From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 

To help convince your boss that won't just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.

How to make the case

Links as a Google Ranking Factor: A 2019 Study

Posted by EricEnge

Do Links Still Matter?

For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries.