SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Posted by brian.ho

Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO.

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Posted by amandamilligan

One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth:

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Posted by Shannon-McGuirk

We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign.

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

Help Us Improve: The 2020 Moz Blog Reader Survey

Posted by morgan.mcmurray

It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts.

With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in today.

Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

Posted by Cyrus-Shepard

There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.

That's a Wrap: MozCon Virtual 2020 Day Two Recap

Posted by cheryldraper

Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people.

Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon.

As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you!