SEO news

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How to Find Your True Local Competitors

Posted by MiriamEllis

Who are your clients’ true competitors?

It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets.

The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization - Whiteboard Friday

Posted by randfish

In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.

If you missed them, check out the other episodes in the series so far:

8 Content Distribution Ideas to Meet Your Brand’s Goals

Posted by AlliBerry3

There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do?

But before you do anything else, you need to define what goals you want to accomplish with your content. 

Step into the Spotlight as a Community Speaker at MozCon 2019

Posted by Danielle_Launders

With MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!)

How to Diagnose and Solve JavaScript SEO Issues in 6 Steps

Posted by tomek_rudzki

It’s rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It’s obvious by now that the web has moved away from plain HTML and has entered the era of JS.

While there is nothing unusual with a business willing to take advantage of the latest technologies, we need to address the stark reality of this trend: Most of the migrations to JavaScript frameworks aren’t being planned with users or organic traffic in mind.

Now Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!

Posted by FeliciaCrawford

It feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it's hard to believe it's finally ready to share:

The new Beginner's Guide to SEO is here!

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Posted by Cyrus-Shepard

Links matter for SEO. A lot.

Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results.

The One-Hour Guide to SEO: Searcher Satisfaction - Whiteboard Friday

Posted by randfish

Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.

How to Design an SEO Quiz for Your Prospective SEO Manager

Posted by KameronJenkins

Use this guide to create an SEO skills test and hire the most qualified SEO Manager for your team!

I was a new team lead. I knew the ins and outs of being a good SEO and a good content creator, but within my first month as a manager I faced a challenge I had never had to tackle before...

Someone left and I had to find a backfill.