SEO news

Διαβάστε ειδήσεις και νέα από τον κόσμο του SEO.

Using a New Correlation Model to Predict Future Rankings with Page Authority

Posted by rjonesx.

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.

What to Do with Your Old Blog Posts

Posted by -LaurelTaylor-

Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

What SEOs Can Learn from AdWords - Whiteboard Friday

Posted by DiTomaso

Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.

Announcing the 2018 Local Search Ranking Factors Survey

Posted by Whitespark

It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.

Check out the full survey!

3 Empowering Small Business Tips for Today, 2019, and a Better Future

Posted by MiriamEllis

“American business is overwhelmingly small business.” - SBE Council

Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.

How to optimize your Instagram account for search engines

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself.

Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results.