SEO news

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The MozCon Virtual 2020 Final Agenda

Posted by cheryldraper

We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa.

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Posted by Cyrus-Shepard

Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

Preparing E-Commerce for the Post-COVID Bounce Back

Posted by MrLukeCarthy

COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time.

E-commerce shopping is a perfect example of how things have changed, and in a number of ways.

If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right!

The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllis

Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands.

How to Network Online Like a Champ

Posted by cheryldraper

This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking?

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Posted by amandamilligan

I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum.

Two words starting with the “mal” prefix doesn’t sound super friendly, right?