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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst.

Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists.

Speakers include:

10 SEOs who rock at personal branding

It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from.

SEO is one of the fastest growing industry. If hardly anyone knew it 10 years ago, these days it’s well-known (yet still hardly understood) and every other forum user is ready to announce himself an SEO expert.

How to stand out? How to become a recognizable SEO brand? Well, there’s obviously no recipe but here are 10 SEO brands to get inspired.

How social proof can boost SEO

Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.

Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it. Instead of promoting your business on your own, you are doing it through others, whether they are experts, celebrities, or simply your customers, helping a new audience discover your product.

36 indispensably useful social media tools for your business

Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to enhance your social efforts.

Whether you’re a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence.

And many are free to use…

Social scheduling
Hootsuite

85+ SEO experts you should follow on Twitter

Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well as some other useful suggestions. 

After this article on ClickZ listing marketing leaders to follow, I decided I’d steal the idea for SEW and list some useful tweeters on the subject of SEO.

Local SEO: Key challenges and tips from #ClickZChat

In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth.

This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned:

The winners and losers of ‘mobilegeddon’ in the USA

In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at.

For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site.