YouTube

30-second summary:

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started.

Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all.

In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a one-stop-shop for all digital advertising, it comes close.

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey.

Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still battling for recognition among the B2B marketer. Other industries, on the other hand, have already harnessed this power of video.

Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings.

Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition…