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Five ways to target ads on Google that don’t involve keywords

Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all.

In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a one-stop-shop for all digital advertising, it comes close.

Don’t underestimate the power of video

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey.

Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still battling for recognition among the B2B marketer. Other industries, on the other hand, have already harnessed this power of video.

12 video SEO tips to help improve your search rankings

Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings.

Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition…

Συμβουλές SEO ή ζώντας χωρίς το Google!

SEO χωρίς το Google

Δείτε 10 τρόπους για να αυξήσετε την επισκεψιμότητά του website σας χωρίς αναγκαστικά να περάσετε από την Google.

1. Συμμετάσχετε με σχόλια σε blogs 

Βρείτε ενδιαφέροντα blogs, συμμετάσχετε στις συζητήσεις και προσθέστε ένα σχόλιο με link σε σχετικό περιεχόμενο. 

2. Δώστε το περιεχόμενο σε Content Aggregators

Ανεβάστε ωραίο περιεχόμενο και προσθέστε το σε δημοφιλείς συναθροιστές περιεχομένου, π.χ.: Alltop, ΒizSugar.com, Growth Hackers, Hacker News, Inbound.org κλπ. Μην κάνετε υποβολή σε άσχετα sites!